Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Hannah McHalick

Owner of kidswear indie Oh Baby on Brick Lane, east London

Brands include Own label, Melissa, Starchild, Vans Baby, Vivienne Westwood,

How is trade at the moment?

Things are good. We sell online as well as through our store and we also wholesale our Oh Baby London brand. I think having three routes to market has really helped us.

What age groups do you stock clothes for?

Children between nought and eight years.

What products are doing best?

Gifts for newborns. Our ‘Been inside for nine months’ babygro walks out the door. Starchild baby shoes do really well, especially the ones with the Union Jack on. Vivienne Westwood shoes are £60 a pop so sell more slowly but they bring people into the store.

What is the biggest challenge you face in 2011?

Growing online sales.

How are you adapting to changes in people’s spending habits?

We’ve started stocking more third-party brands and add-on categories such as footwear and books. We’ve also made a feature of our lower price point items to drive regular footfall.

Want to feature in View from the shopfloor? Email

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.