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High street link-up could suit Dress2kill

Bespoke tailor Dress2kill, which recently dressed the wedding party for Richard Branson’s daughter’s big day, is finalising major plans to expand onto the high street.

The retailer, which launched 11 years ago, has one store on The Cut, near London’s Waterloo station, and two studios in the City. However, it is understood to be in talks with a major retailer about producing a range of off-the-peg suits for it and opening its first shop-in-shop in Victoria, London.

The move follows a strong 2011 performance, with like-for-like sales up 35% for the year, and a projected £3.5m turnover for 2012.

Founder James Hibbert said he hoped to open two more studios before the end of 2012, as well as rolling out the shop-in-shop format.

Dress2kill uses 100% British cloth, but its suits are made at its factory in Mumbai. The off-the-peg range is expected to start at £450 for a blazer.

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