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Hoopers, Wilmslow, Cheshire

Chosen by Amy Molyneaux, designer and co-founder of womenswear brand PPQ

Hoopers has the mix you need in a store outside a big city, where there are fewer specialist retailers.

You can pick up directional designer brands and household necessities all under one roof.

The interior of Hoopers is not dissimilar to a section of Harrods.

It has well-signposted areas for each brand, beautifully designed seats for contemplating a dress or two and a handy cafe for a pick-me-up.

The layout is open and allows you to see staff easily. I’ve never had to hunt down an assistant.

It really has the feeling of a trustworthy, established store. You know that if you have a last-minute dinner party to attend you can always find something fun in there. On the other hand, if you need

some basic underwear and don’t have time to mess about trawling the high street, you know Hoopers will come up trumps.

The website supports the store really well. There is a page which promotes new brands arriving in store and it also shows which brands have won awards.

Address 35 Alderley Road, Wilmslow, Cheshire

Telephone 01625 525381

Managing director Anne Horton

Brands include Annette Görtz, Coast, Darling, Gant, See by Chloé

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