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I Gigi eyes wholesale market via own label

Contemporary lifestyle retailer I Gigi is to launch a vintage-inspired own label early next year as part of the Hove indie’s expansion plans.

As well as being sold in the two-store indie’s womenswear boutique, the eponymous womenswear collection will also be wholesaled. It is being designed by I Gigi founders Alex Legendre and Zoe Ellison. The 17-piece range will include a 1920s-style halterneck dress and a 1950s-style coat, and will use luxurious fabrics including silk and linen. It will be available from January for autumn 12 in sizes eight to 18.

Legendre said sizing was a key part of the thinking behind the collection and that it would “definitely” fit all women in its size range. Wholesale prices are yet to be confirmed but a pin-tucked coat will retail for £168 with the 1950s-style coat at £180.

Ellison and Legendre previously created a small number of designs under the name Tailormade by I Gigi. These were sold in the retailer’s lifestyle store, which also stocks menswear, gifts and homewares. “This will be our first dabble with major production,” she added.

I Gigi has also set up a fashion agency called Woven the Agency, which will represent the I Gigi label and is also the exclusive UK agent for Swedish contemporary womenswear brand Nygårds Anna. It is also representing local businesses such as womenswear designer Ailsa, leather goods designer Anna Pugh and vintage jewellery designer Fiona Kimsbury.

I Gigi was founded 13 years ago and both its stores - the womenswear boutique and the lifestyle boutique - are on Western Road in Hove.

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