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Indicator Women's Lingerie & Mens Accessories July 19 2014

What’s selling now? Accessories and Lingerie.

Womens Lingerie

Janey White Owner of After Eight in Tavistock, Devon

“Fantasie balconette bras (£38) are selling at the moment, probably because of their immaculate fit. We always sell at recommended retail price, which makes it hard to compete against other retailers. We need to do this to keep our profit margins high and make the most we can. One of our newest brands introduced for spring 13 was Curvy Kate, and it has been received very well by our clients - particularly the balconette-style bras for between £14.50 and £29.”

Lisa Williams Owner of Vanilla Fudge in Cheadle Hulme, Manchester

“Aubade balconette bras (£95) are very popular. Our sales have been affected because of John Lewis’s price match offer - we can’t beat it as we are a small independent retailer. We also do not introduce new brands very often because of financial constraints - the minimum investment spend is often around £2,000. We don’t want to commit to spending that much in case people don’t buy it.”

Debbie French Manager of Perfect Fit in Keynsham, Bristol

“We haven’t introduced a new brand for a while. We work with what we have already, to avoid wasting money when we are unsure whether or not a new brand would sell. We’ve been here for 24 years so most of our customers are returning clients who trust us. Our Fantasie T-shirt bras (£32) have been popular because of their good shape and reasonable price tag.”

Debbie Healy Owner of The Fitting Room in Ilkey, West Yorkshire

“T-shirt bras from Chantelle (between £40 and £60) and Marie Jo bras (from £56) have dominated our sales recently, since we have really promoted them through social media and radio advertising for a long time. Although the price points are fairly high, the quality really justifies it. The Tour de France has really affected our sales too, so much so that I may as well have closed for the day. It was an amazing event, but wasn’t good for the lingerie business.”

Marie Truelove Owner of Truelove Lingerie in Barnes, southwest London

“Wacoal T-shirt bras (£50) and Elle Macpherson Intimates (between £35 and £40) fashion styles - which are often very pretty and sexy, but are less known for good support, wire comfort or practicality - are selling well at the moment. Wacoal bras are incredibly comfortable, the wires are very soft, and because of this they are very good value for money. Elle Macpherson offers excellent value for money and the fit is great, too. This often means that customers do not buy one bra at a time, but often invest in two. We are up 30% compared with June last year, and since the good weather is now here we hope this will continue to rise.”

Men’s accessories

Kevin Carew Owner of Redfords Menswear in Solihull
“The good weather is promoting a feel-good factor among our customers, so they seem to be treating themselves to expensive products more. Because of this, we have seen Mulberry wallets (between £150 and £180) selling well, as have shoulder bags by Hugo Boss (from £175). We try to introduce the lesser-known brands into our store, too.
For example, this season we brought in Jeffery-West shoes. It allows customers to experience something new and different, and be ahead in the trend game.”


Gavin Manton Men’s department manager at Daverns of Cashel, Tipperary
“We aim to introduce one new brand every season and the most recent one is Calvin Klein (between £39 and £145) - we introduced it for spring 14 and it has been selling well. We stock the full range, but the underwear in particular
is always popular, at around £39. Superdry (from £29) and Tommy Hilfiger (from £59) belts have also
been selling.”
Lee Simpson Director and head buyer at Hugh Harris in Woking, Surrey
Ralph Lauren wallets (from £95) are selling strongly, along with those from Hugo Boss (from £60).
I guess it’s down to the time of year, as summer is the most popular time to get married, so wallets are selling well as gifts for a groom.”


Martin Grove Manager of Ken Young in Coleraine, Londonderry
“Add-on selling is our best tactic at the moment. For instance, Boss Black
belts are selling well (between £45 and £65) because when someone buys a suit, we always suggest them as a complementary product. Hugo Boss wallets (between £65 and £105) are also big sellers for us.”


Guy Hudson Owner of Lynx in Harrogate, North Yorkshire
Paul Smith wash bags at £110 are flying out of the store at the moment, probably because of people preparing to head off on holiday. Our sales this week were also amazing because of the Tour de France going right past our door. We are located directly opposite the fan park, so there was lots of passing trade.”


Glenn McGoldrick Supervisor at Rio Brazil in Belfast
“Gant accessories, in particular belts (from £69.99) and underwear (between £25 and £35), are popular because of their quality and timeless style. Belfast on the whole is coming up to its quietest season. July 12 is approaching, which is when the majority of the marching events begin, and because of this we will be closed for two days this week as people tend to stay out of the city. When we take events like this into account, we have to ensure we make our money somewhere consistently, so we always aim for a mark-up of around 2.5 to 3.”


Russell Jones Menswear director at Robinsons of Bawtry in Doncaster
“Eton has been our leading brand over the past month. We have sold so many shirts from the brand that the customer’s natural instinct is to purchase a tie, too, which sell for between £65 and £95.”


Paul Woods Buyer and director at Encore Menswear in Liverpool
“Most of our accessorises are sold all year and complement the brands we stock. For instance, a lot of Ted Baker boxer shorts (from £15) and belts (from £35) have sold well because customers are buying a lot of its menswear collection.”

 

 

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