Two Bristol indie store owners have joined forces to open a large designer menswear store following the closure of each of their individual businesses.
John Cook and Nicky Hill launched Colonel Mustard in Bristol’s Cabot Circus development in late October, following the closure of Hill’s womenswear store Fate in April this year and Cook’s menswear indie William Francis in October.
Both stores were in Bristol’s Broadmead area, which began to struggle after the opening of the Cabot Circus shopping centre.
Hill said: “Broadmead really died a death when Cabot Circus opened in September last year. All the high street retailers moved to the new development so independents had to follow suit.”
The new 3,000 sq ft Colonel Mustard store is three times the size of William Francis and will be run under the new fascia to reflect the change in direction. Colonel Mustard has two floors of menswear and a third-floor barber shop.
The storefit is a mix of the modern and contemporary with a floor-to-ceiling glass façade, exposed brickwork and oak flooring. Chandeliers, and vintage and military furnishings convey a relaxed glamour.
Hill added: “Men are essentially lazy so if they can get their hair cut where they shop they will. We also think it gives us a great point of difference.”
Colonel Mustard stocks brands including Replay, Scotch & Soda and Fullcircle, but Hill said she had no intention of adding womenswear into the mix. “Bristol is oversubscribed for womenswear with all the big high street names,” she said.
“Men are more brand-aware and will not hesitate to spend more on a brand they like, whereas women seem to be obsessed with fast fashion now.”