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Indies confident the royal wedding will boost sales

The majority of indies believe that the royal wedding will drive sales, as they celebrate the occasion with increased promotional activity and an expected uplift in occasionwear.

Nearly 60% of young fashion indies polled by Drapers this week said they expected sales to increase ahead of the nuptials on April 29.

Indies said the event would provide an invaluable marketing opportunity and, while most had not made any changes to their buying strategies, many said the occasionwear category would benefit ahead of the summer wedding season.

Janine Dewey, chief executive and owner of premium womenswear retailer O’Keefe in Esher, Surrey, said: “We are planning a royal wedding window, which will be easy as there is so much red, blue and white about.”

However, some indies expressed concern that the addition of another bank holiday might have a detrimental effect on trade.

Derryanne Tadd, owner of The Dressing Room in St Albans, Hertfordshire, said: “People might decide to extend their Easter holiday, which could make trade much harder.”

Most indies have yet to decide whether they will open on April 29.

For more on the royal wedding, go to www.drapersonline.com

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