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Indies flock to Pure to search for investment pieces

Womenswear trade show Pure London, which opens on Sunday, has seen significant growth in its pre-registration figures with indies keen to buy quality despite squeezed budgets for spring 12.

Pre-registration figures for the show, which runs from August 7-9 at Olympia and Earls Court 2 in London, are up 33% and overseas registration is up 68%, with buyers coming from Europe, Australia, Brazil, China, Mexico and the US.

However, it seems indies will be selective once they are at the show. A Drapers poll found that 55% of womenswear indies were reducing their budgets for spring 12. None of those surveyed said they planned to increase their budget and 45% said their budgets would stay the same.

Lewis Tweddell, owner of premium indie Lewis Yates in Billericay, Essex, said his buying would be “much more considerate” than in past seasons: “We will be looking at investment and staple pieces which customers seem to want at present.

“Customers are still spending, but want to get much more value for money by buying items that have more longevity. We will be looking for new brands to entice customers and add difference to our store.”

Indies including Anna Perena of Glossop in Derbyshire and Zeanti of Sheffield said they would reduce their budget to allow for more in-season buying and would be on the lookout for short-order brands.

Steve Cochrane, owner of premium indie department store Psyche in Middlesbrough, said he would commit more budget for mid-season and in-season buying and would be looking for “special statement pieces”.

He added: “We are more than ever looking for new brands and putting more effort into the buying, hopefully leaving no stone unturned.”

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