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Indies follow own-label route with One Brand

A new design and sourcing company, One Brand, is helping indies create their own ranges from autumn 12, as an increasing number look to own-label as a way of securing exclusive product.

One Brand is working with six indies, including premium indie Serene Order in Solihull and men’s young fashion indie Roscoe & Crombie in Worcester, by making up samples and overseeing product development through to production. It also designs swing tags, embroidery and labels. Wholesale prices range from £6 to £15 for items such as T-shirts, hoodies and knitwear.

According to One Brand managing director Dan Strang, own-label increases indies’ profits due to offering better margins, and also reinforces an indie’s reputation as a fashion destination.

He said: “It’s about allowing independents of any size or ability to have their own brand in store.”

A Drapers survey of 50 indies last month found that 14% of menswear indies have their own label, while 7% of womenswear indies stock their own.

Women’s young fashion indie Lagom in Gabriel’s Wharf, south London, began wholesaling its own label as a short-order brand in February.

Owner Irena Lane told Drapers she decided to set up her own label because she was frustrated trying to find good quality brands. 

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