Indies have said they will remain resolute and avoid bringing forward their summer Sales, despite moves by Debenhams and House of Fraser to launch their Sales on Thursday.
Nicola Scott, owner of contemporary womenswear indie Bunty & Co in Pocklington, East Yorkshire, which stocks brands such as Yumi, Nümph and Traffic People, which are also sold in HoF, said she would go on full Sale in July. She added: “I don’t know that the high street affects us so much because what they do is so different, [but] there’s a certain amount of pressure. If other indies go into Sale then others have to follow.”
Mark Bage, owner of York premium indie Sarah Coggles, which sells brands including 7 For All Mankind, Bolongaro Trevor and Religion, which are also stocked in HoF, called the department store Sale dates “crazily early”. However, he said he would not alter his plans to go on Sale in mid-June. Bage said: “Someone who cleverly puts a pure summer collection in July might just clean up because everyone else will be selling faux-fur coats.”
Janine Dewey, owner of premium womenswear indie O’Keefe in Esher, Surrey, will be bucking the indie trend. She plans to go on Sale on June 20, a week earlier than last year. “Once the department stores go, the high street starts to go and then it filters down. I get very nervous, especially in this climate.”