Private equity firm Ingenious is eyeing maternity and etail SMEs as it looks to invest £20m into up-and-coming fashion businesses.
The private equity company, which focuses on the creative industries, is looking to make its first pay-out from its Media Opportunities Fund in April.
Ingenious chief executive Patrick Bradley said: “E-commerce is a sector where growth can be scaled more quickly. Mother and baby is also a good niche to be in.”
The private equity firm, whose parent company owns the music festival Creamfields, will make no more than eight investments from the £20m pot according to Bradley. It is currently assessing investment opportunities across the fashion sector from designers to retailers.
The fund is an Enterprise Investment Scheme, which gives investors 30% tax relief on investments up to £500,000.