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Jan Shutt

Jan Shutt chief executive of premium and young fashion womenswear indie Sunday Best in Rawtenstall, Lancashire. Brands include Crea Concept, Dolce & Gabbana, Odd Molly, Vera Mont.

How is trade at the moment?

It’s going phenomenally well. We have our new winter collection out and we have also launched a new department, called Diversion. It’s young, vintage and diverse.

What brands have you taken on for Diversion?

We now stock the likes of Desigual, Ichi, Religion and Superdry – premium and innovative young fashion brands.

What are the biggest challenges facing womenswear indies?

To try to keep one step ahead in finding great brands and products. Competition from the high street is fierce now so indies have to be cleverer at offering a point of difference.

How do you market yourself?

Through our website, by emailing customers and also by maintaining good relationships with local press.

What is your priority in the next year?

To make Diversion a success without losing sight of the existing business. You have to keep up to date on all areas of the business so I will be continually assessing the core business.

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