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Jan Shutt

Owner of womenswear indie Sunday Best in Rawtenstall, Lancashire

Brands include Crea Concept, Forever Unique, Marc Cain, Superdry

How is trade at the moment?

Trade is very good actually. We have only just gone into Sale and it’s been better than last year. We went into Sale later than other shops, not in June but mid-July, because we believe our product is brilliant. We chose not to be pushed into an early Sale.

Which categories and brands are doing well at the moment?

Oska, Marithé et François Girbaud and all accessories, especially jewellery.

What new brands are you introducing for spring 11?

I won’t know until I’ve travelled the world. I’ll visit London Fashion Week and Pure London for ideas.

Are you making any changes online?

I’ll be investing in a new website for August or September. It will be transactional across all ranges.

What are the biggest challenges facing online fashion retailing?

Keeping ahead [of trends], maintaining margin and managing without a crystal ball.

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