Young fashion indie Javelin is launching a new concept as it relocates its Sudbury store to new premises, housed in a 15th-century pub on the same street.
The two-store indie, which last year won Womenswear Independent Retailer of the Year at the Drapers Fashion Awards, plans to launch a fast-fashion concept across womenswear and menswear in the new 14,000 sq ft store on Market Hill.
Co-owner Jeremy Clayton said while the new store will be about 300 sq ft smaller than the previous location,
the dimensions were “less awkward”, making it “much easier to trade from”.
“We will have a core of our top forward-order brands in the new store,” he said. “But we will focus more on short order, particularly from Denmark where the style and quality is so reliable.”
Javelin plans to retain many historical features from the pub, which was the oldest inn in the Suffolk town,
including the original signage, oak beams as well as seating made from old beer barrels.
The new store is expected to open later this year.