Chosen by tailor Gresham Blake
Located on the vibrant and bustling Gardner Street, Jell-o wins my vote as the best indie boutique in the area. One of many independents in Brighton, the shop is run by Julia Clark and Tracey Fish, who set themselves apart from their competitors by offering a collection of gear you can’t get anywhere else.
The shopfit also goes down a treat and the sheer volume and rarity of its (often collectible) stock is almost overwhelming.
Jell-o stands out as one of those rare independent treasure troves, boasting an eclectic collection of seasonal designer fashion and archived Levi’s and Adidas Originals items. It’s one of 12 stores in the UK that stocks archive Adidas designs.
The store is fashion-forward without being edgy and supplies a carefully chosen range of womenswear and menswear that typifies Brighton’s stylish, bohemian sensibilities.
Naturally, the most classic finds come with a price tag so this isn’t the cheapest store on the block, but it is the place to go for those seeking something a bit special.
- Address 16 Gardner Street, Brighton
- Telephone 01273 609363
- Owners Julia Clark and Tracey Fish
- Brands include Biba, Rick Owens, Vivienne Westwood