Ex Oki-ni creative director and Harrods buyer John Skelton will launch a new fashion, music and book retail venture named LN-CC later this month.
LN-CC will begin as an online-only platform but will be followed by a 5,000 sq ft bricks-and-mortar store in East London in October.
The store will stock a mixture of quirky Japanese brands such as Sasquatch and Unused and more established designers like Damir Doma and Rick Owens.
Skelton left Oki-ni in April after three years as creative director of the premium menswear etailer, which has since brought in ex Lane Crawford men’s buying controller Bernie Thomas as brand development director and adjusted its brand mix to add a higher proportion of more established labels.
Skelton has joined forces with DJ Dan Mitchell of Bad Passion music collective to launch LN-CC.
Skelton is also consulting a number of other creatives including set designer Gary Card, who will be working on the design of the store, book dealer Conor Donlon and sound engineer Mickey Boyle.
LN-CC will sell menswear, womenswear, books, music and art. The physical store will also host a library and gallery space.
The store will initially open on an appointment-only basis and the space will also be rented out for private events.