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John Studley

Store manager of men’s young fashion indie Oi Polloi in Manchester Brands include Acne, Edwin, Folk, Fred Perry, Lee, Levi’s, Norse Projects, Oliver Spencer, Ralph Lauren

You have a new store opening. How’s that going?
It’s due to open in late March. It’s on Thomas Street, just around the corner from our Tib Street store but it has a much larger floor space. We’re still keeping our original property as our clearance shop. For the next step, we’ll look at London sites.

Which brands are selling well for you?
Barbour, which was our best-selling brand last season, continues to do well for spring. Universal Works and Norse Projects are our other top brands at the moment.

How are you feeling about spring 10?
Very positive. We have the new store opening soon so we’re expecting to double our turnover this season on last year.

Have you changed the product mix for spring 10?
We’ve picked up more footwear brands including Sanders and Timberland. Timberland’s doing really well because of the popularity of the boot at the moment.

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