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Kelly Turner-Mitchell

Kelly Turner-Mitchell owner of young fashion indie 25 Ten in Rochdale, Greater Manchester.

When will you go on Sale?

We’re hoping we won’t have to discount before Christmas. Usually we go on Sale in early January but this year we’re leaving it till the end of January. That way, when the other stores have finished their Sales, we will be the store to come to.

Have you taken on any new brands?

We don’t usually change our brand mix much but we’re about to introduce some pieces from Motel’s winter range. We tried the brand after we saw how well it was doing in Drapers’ Indicator poll. Lots of our younger customers love labels worn or endorsed by celebrities, and with fans such as Fearne Cotton and Lily Allen, I’m confident Motel will be a winner for us.

What are you doing to drive trade?

A couple of weeks ago we had live window models to attract more customers. We’re also about to launch an online store.

Do you collaborate with local businesses?

We recently participated in some fashion shows and have also held charity events with other local indies.

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