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Letizia Di Guardo

Owner of premium womenswear indie DiGuardo in Notting Hill. Brands include Conditions Apply, Linen Lawn, Melabelle, Sula

How is trade?
We are doing really well. By using new young designers, we provide a fresh look that stands out in London. We have exclusivity on the brands we stock and most pieces are handmade using beautiful natural materials.

Which brands are selling well and which is your favourite?

Charlotte Taylor’s bold images and colourful prints provide a youthful look, which I love. Juliju is another favourite as the clothes are tailored to such high quality.

Will you be introducing any new brands for spring 12?

Kaori Okumura London is a new brand exclusive to the store and is all hand knitted. I’m also looking forward to selling Parisian designer Clara Collins’ designs. Her dresses are French silhouettes with a Japanese twist.

How do you feel about autumn 11?

I’m hoping it will be my best season yet. I’ve established loyal customers and I think the collection will fit in with the British weather as it’s cosy and comfortable yet still holds glamour and sophistication.

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