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Lingerie and Accessories Indicator, May 30 2015

What’s selling now in lingerie and men’s accessories at UK independents.


Karen Holder, owner of Affair Lingerie in Pontefract, West Yorkshire

“Our bestselling products are full-cup bras from Fantasie (£33), Chantelle (£49) and PrimaDonna (£73). We try to introduce new brands about two or three times a year. We love the bras that we stock and try to maintain the highest-quality brands that we know our customers love.”

Marlene Lovett, owner of Bare Essentials in Loughborough, Leicestershire

“Our most popular bras at the moment are the Triumph Amourette underwire bra (£34), the Fantasie Helena balconette bra (£28) and the Charnos Rosalind full-cup bra (£23) (starting prices). We stick with the brands we know work for us. All our brands have to be a good fit.”

Nic Ramsey, owner of She Said in Brighton

“Right now our customers are snapping up the Triangle plunge bra (£57.50) from Mimi Holliday, the soft-cup bra (£49.99) from Pleasure State and the underwire longline bra from Huit (£55.99). We try to keep our range fresh and exciting by bringing in new stock every two weeks.”

Jackie Upton, owner of Sheen Uncovered in East Sheen, London

“Customers are drawn to T-shirt bras by Marie Jo (£57), Chantelle (£44) and Empreinte (£65). We rarely introduce new brands as we think we have got a formula that works and the best brands on the market.”

Rosanna Jennings, owner of Jennings Fashion and Lingerie in Syston, Leicestershire

“For us, T-shirt bras just can’t stay in the shop. Our top-selling brands are Lepel (£22), Charnos (£28) and Naturana (£15); customers are buying into the balconette and T-shirt styles. I constantly monitor our stock and I am happy with the way these brands fit into our store.”

Marcella Louden, owner of Silks in Glasgow

“All types of bras are selling well from our three best brands. The collections offered by Fantasie (from £40), Marie Jo (from £70) and PrimaDonna (from £93) are doing well for us at the moment; our customers are used to these brands.”

Sharon Hollyoak, owner of Chantilly in Stone, Staffordshire

“Three-section cup bras are going out as fast as they are coming in. Chantelle (£75), Marie Jo (£75) and PrimaDonna (£75) have endless appeal for our customers and I always try and get in new styles of the much-loved brands.”

Solvita Driede, assistant manager at Creaseys, Saint Peter Port, Guernsey

“Everyday comfort bras [full cup bras without padding] are popular with our customers. Triumph (from £30), Fantasie (from £33.50) and Panache (from £25) are the most coveted at the moment. The type of bras that sell from each brand depend on the season; right now nude and strapless bras are selling well for the summer period across all the ranges.”

Men’s accessories

Vanessa Collen, owner of Collen & Clare in Southwold, Suffolk

“We are seeing a high demand for belts from The British Belt Company (£35 to £75), linen scarfs by Barbour (£40) and socks by Falke (£9 to £15). Due to the recent recession people are spending more time holidaying in the UK. This is great for our store as we are by the coast.”

Scott Taaffe, owner of Aristocrat in Bishop’s Stortford, Hertfordshire

“Hugo Boss wallets (£70 to £120), Boss Black and Boss Orange belts (£45 to £70) and Boss Black socks (£8 to £15) are selling well. Paul Smith is also popular, and we are selling a lot of cufflinks (£45 to £80). In our store jeans sell well and when men buy a pair of jeans they tend to add a belt to their purchase.”

Paul Morarji, owner of Niro in Peterborough, Cambridgeshire

“We find with accessories that if it is something special people will buy it. Men’s bags are selling well for us, in particular the Armani Jeans bags (£99). We are also selling a lot of caps by Stone Island (£70).”

Giulio Cinque, owner of Giulio in Cambridge

“Moncler backpacks (£400) have been sought after, along with Boss Black wallets (£85) and Paul Smith belts (£85 to £120). Within the market there are still a lot of people who aren’t as confident as the media and politicians are portraying them to be. ”

Jonathan Chapple, owner of Hewetts in Marlow, Essex

“I think consumer confidence is higher at the moment due to the recent election results. In store we are selling a lot of Paul Smith socks (£17) and underwear by Scotch & Soda (£35) and Gant (£35).”

Russell Jones, owner of Robinsons of Bawtry in Doncaster

“We have noticed in store that footfall is lower but average spend per customer is higher. In terms of accessories, Eton ties are proving popular (£69 to £756), as well as Jeffery West shoes (£160 to £300) and Robert Charles belts (£60 to £100).”

Keith McCaffery, owner of Cafferys in Inverness, Scottish Highlands

“Belts by both Armani Jeans (£850 to £110) and Paul Smith (£100 to £130) are popular with our customers, along with Boss Black wallets (£70 to £130) and underwear (£35). Figures aren’t bad for us, but they are a little inconsistent.”

Paul Woods, owner of Encore in Liverpool

“Farah is a relatively new brand we have introduced and its sun hats (£25) are selling well for us. It is an old vintage brand that has been relaunched. Also, sun hats by Penguin (£20) have been well liked. Luke silk scarfs (£20) have been popular this season too.”

Kevin Carew, owner of Redfords Menswear in Solihull, Birmingham

“Mulberry wallets (£149) have remained very popular, as have its cufflinks (£149). Paul Smith wallets (£110) and Boss Black and Orange belts (£55 to £80) are our next most popular men’s accessories. For autumn 15 we have introduced Belstaff.”

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