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Lingerie & Men's Accessories Indicator, November 8 2014

What’s selling now in the world of lingerie & men’s accessories?

Women’s

Christine McEwen Manager of Adorne Lingerie in St Helier, Jersey

“At the high end, Maison Lejaby bras (£40 to £70) and briefs (£20 to £60) are performing really well. Premium brand Aubade is popular, with bra and knicker sets retailing at around £120. Banana Moon bikinis and costumes (£60 to £75) have been in demand with people going on half-term breaks.”

Sue Haywood Owner of Lace of Bakewell, Derbyshire

“We are selling more than last year, I think because people are looking for quality that lasts longer. Our bestselling bra brands are Felina (£40 to £60), Lise Charmel (£90) and Aubade (£60 to £80). Luna di Seta nightwear (£203 for pure silk ivory spot pyjamas) is strong.”

Isobel Wilkie Manager of Body Talk in Blackpool

“Unfortunately, the shop is dead; the high street has gone on Sale and we can’t compete. As this is a holiday resort, there isn’t much movement at this time of the year. Generally, bestsellers are Bestform sports bras (£23) and Triumph bras (£30).”

Marie Truelove Owner of Truelove in Barnes, south London

“Business is definitely better than it was last year, in line with general economic growth and people feeling more positive. Customers are selective and value conscious, so I find costumer service is key. Nightwear is selling well, particularly Laurence Tavernier (£189 for a silver-grey cotton robe). We are also looking forward to Christmas to be able to sell seasonal underwear, such as Maison Lejaby bras in winter colours (£69).”

Heather Smith Owner of Elouise Lingerie in Buckden, Cambridgeshire

“Things are looking positive with the change of season. After refraining for a long time, people are starting to treat themselves, so we’re feeling optimistic for Christmas. Underwear is steady, as it’s our core business, including bra and knicker sets from Marie Jo Intense (£100) and a basic set from Empreinte (£100). Nightwear is selling well lately, especially Tatá (nightdresses from £90), introduced in autumn 13, and Vanilla (nightdresses from £50), launched in store for autumn 14.”

Pam Thomas Owner of Joyce Brooks in Cheltenham

“The business is not as good as in previous years because people don’t have much money to spend, or they’ll spend it in a different direction, like on their mortgages. Nightwear is very slow and the little we sell is the finer silk styles, such as Sulis nightgowns (£40). In the underwear department, the Fantasie Evelyne bra is a great piece (£35).”

 

Men’s

Lewis Yates Owner of Lewis Yates in Billericay, Essex

“Since we introduced autumn stock a few weeks ago it’s been selling well. People are excited about accessorising for the colder weather. Paul Smith scarves (£65) and wallets are in demand (£115 to £160), while Eton handkerchiefs in autumnal colours are also popular (£39). People are spending more than last year, but as this is an affluent area they have never been particularly cautious with money.”

Guy Hudson Owner of Lynx in Harrogate, North Yorkshire

“We aren’t selling as many autumn accessories as normal because of the warm weather. Customers are waiting for it to turn colder before they splurge on accessories like scarves from Paul Smith (£60 to
£99) and Eredi Chiarini (£140).”

Jason Ody Owner of Le Monde in Wolverhampton

“We’re not having much of a winter, which is affecting sales of scarves. Online competition is also fierce and we get customers coming in store asking if we can match prices. We are doing well with Armani Jeans small man bags (£95) and beanies from Stone Island (£85). Paul Smith umbrellas (£85) and socks (£17) appeal to the more classic clients.”

David Cameron Owner of Kafka in Aberdeen

“Customers seem to be looking for niche, specialist labels like Makr over the usual big brands like Paul Smith or Hugo Boss. Makr’s leather iPhone covers (£70 to £90) and small card wallets (£85) are popular. With the internet, people are more aware of the choice available, so we must make an effort to offer a good range of products.”

David Kingsley Owner of Hatters in Norwich

“Sales are a little slow lately, particularly for cufflinks, but we’re expecting accessories to improve as we get closer to Christmas. The weather is working against us when it comes to autumn stock, so we’re hoping it will get colder soon. Paul Smith is a popular brand, particularly wallets (£120 to £160) and socks (£16.95). A Hugo Boss three-pack boxer box (£35) is an all-year-round bestseller.”

Paul Morarji Store manager of Niro in Peterborough

“Men’s accessories are strong in the run-up to Christmas, so it’s still early days. Typically, men coming
in store will buy a belt. If they are looking for something casual they go for Armani (£80) and for formal it’s Boss Black (£65 to £70) or a man bag from Armani Jeans (£90 to £110). Women usually buy wallets for their partners as a gift. Armani styles are quite popular (£90).”

Jay Asklari Owner of Storage in Luton

“Due to the warm weather, customers aren’t ready to buy cold-season accessories like leather gloves
from Hugo Boss and Armani (both £90). However, Oliver Sweeney belts (£100) always sell well and small man bags from Armani (£165) and Hugo Boss (£150) have been so popular we’re out of stock.”

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