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London borough puts retailers on the map

An online map listing independent retailers in Kensington and Chelsea has gone live.

The map, at, is the first of its kind in London. It covers some of the borough’s best known shopping destinations including Knightsbridge, Notting Hill, King’s Road and Portobello Market, providing a list of shops, boutiques, restaurants, bars, hotels and attractions.

Fashion indies featured on the website include contemporary womenswear retailer Nancy Pop and designer indie Wolf & Badger, both in Notting Hill.

The map, created by Kensington and Chelsea council, was created following research by the council which found that the main reason people visit the borough is to shop. Each year, 13.1 million people visit, 1.7 million from overseas; visitors spend £1.3bn each year on shopping in the area.

In 2006, the council created a Retail Commission and the website, On the Map, developed from one of the commission’s ideas. It forms part of the council’s preparations for the 2012 Olympics.

The website provides a series of maps of the borough’s major shopping areas, highlighting the type of experience each offers and linking to retailers’ own sites. They also suggest places to eat as well as cultural highlights, local history, travel information and weather forecasts.

Sir Merrick Cockell, leader of Kensington and Chelsea council, said: “Research tells us that the number one reason visitors come to our borough is to shop. On the Map supports the borough’s diverse mix of retailers and high streets.”

The launch of On the Map was attended by retailers including Harrods, plus local indies The Shop at Bluebird and Pedlars.

Drapers has launched an online directory of independent retailers which is exclusive to our subscribers on Try the online directory today at and make sure you are noticed by the fashion industry and your peers by promoting your business for FREE in our searchable online directory.

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