New indie Clear is giving shoppers the chance to buy ethically by offering on-trend, sustainable fashion and donating 5% of each sale to a charity for Tanzanian orphans.
Owner Marco Tripoli was approached last year by a representative from the London College of Fashion’s Centre for Sustainable Fashion while he was producing his sustainable clothing brand, Clear by Marco Tripoli. The centre offers training and a government grant to businesses start-ups that focus on ethical and sustainable principles.
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Tripoli said: “The training taught me how damaging the fashion business is to the environment, about the alternatives, and how to make a difference without compromising on creativity.”
After completing his training, last month Tripoli opened a store on White Hart Lane in Barnes, southwest London, selling womenswear, menswear and accessories. As well as the Clear by Marco Tripoli own label, it also stocks brands including ethical brand Nümph, Aftershock, whose products are handmade and manufactured with strong ethical guidelines, reusable shopping bags by Envirosax, and handmade accessories manufactured from recycled advertising banners from Italian brand Pivvicci. Charity Malaika Kids UK receives 5% of each sale.
Tripoli said: “I chose this charity because it’s based on the concept of a family. If foster parents can’t be found, children are raised in a family structure with a father and a mother.
“Customers are surprised when I tell them part of their purchase will go to Malaika Kids. The community has responded brilliantly to the idea, I think because Barnes has a community with a strong family focus.”
Tripoli said he wants to expand the Clear concept by opening more stores and building stronger links with charities.