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Lunacy Boutique in Cardiff

Chosen by Joanna Kiernander, sales and design co-ordinator at womenswear brand Eucalyptus

Lunacy Boutique is a great, quirky womenswear store in Cardiff’s High Street Arcade. The exterior is colourful and eye catching, while the interior has a mix of clashing wallpaper prints, neon lights and chequered flooring. It really stands out from the other shops in the arcade and offers an affordable alternative. The location is ideal, as it’s near other interesting indies, which makes it an attractive destination shop for students and tourists.

It stocks an eclectic mix of clothing, footwear and accessories and is full of emerging labels that the owners have discovered, many of which are local designers who they really promote.

Lunacy Boutique mainly caters for the 18 to 35-year-old market and stocks both daywear and occasionwear. It’s been running for almost three years. There is another branch in Port Talbot and a transactional website.

Its promotional activities are good, such as an annual charity fashion show.

Address 4-6 High Street Arcade, Cardiff

Telephone 029 2023 1500

Owner Rebecca Bogue

Brands include Designers Remix, Irregular Choice, Lowie

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