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Made-to-measure suits to drive growth at Lewis Yates

Lewis Yates, the premium indie based in Billericay, Essex, is to launch made-to-measure suiting as it looks for new ways to expand the business.

The store, which offers men’s and women’s brands including Nicole Farhi, 7 For All Mankind and Mulberry, will officially launch the men’s service next month after trialling made-to-measure suits for several customers this year.

Owner Lewis Tweddell said: “The shop is doing well. We’ve built it up to this level and we were trying to decide what to do next.

“Instead of just opening up new stores here, there and everywhere, this is a bit of a lower-risk strategy. Plus a lot of our customers already get made-to-measure suits so it was a natural expansion.”

Prices for a two-piece suit will start from £650, with customers able to choose from 500 British or Italian cloths.

The suits, which will be made in the Czech Republic, will be available for collection from the shop four to six weeks after the customer has been measured.

Lewis Yates has incorporated a made-to-measure section at the back of the store in its luxury brand area. The service will initially be just for men with a view to expanding it to female customers in a few years’ time.

The indie is also set to revamp its website, Lewisyates.com, in the coming months in order to engage its customers more online. Tweddell said the new site would feature a blog, styling tips and information on the brands stocked, plus feeds from its Twitter and Facebook pages.

“It’s to try and drive new customers,” Tweddell said. “Eventually, if we put things online we’ll see what the demand is. Perhaps we’ll eventually sell online.”

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