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Mainstream Footwear Indicator, February 21 2015

What’s selling now in the world of mainstream footwear?

Women’s

David Craddock Owner of Peaklander in Calver, Derbyshire

“Our customers buy our shoes because they love comfort. For spring 15 we added Strive comfort sandals (£45), which are so new we haven’t
had a chance to add them to our website. Rieker comfort pumps (£50 to £60) sell very well, along with Gabor dressy flats (£40 to £70) and Skechers GoWalk 2 pumps (£50).”

Anne Piniecki Owner of Niki-Lu’s in Rugby, Warwickshire

“We introduce new brands twice a year, at the beginning of May and November. Our customers don’t like a lot of change, so it’s best to launch them this way. For autumn 14 we added low courts from Caprice (£59). Geox high wedges (£105) and Josef Seibel waterproof boots (£110) have been very popular. Fly London ankle boots (£90 to £110) are selling very quickly too.”

Karen Crump Owner of Richard’s Shoes in Birmingham

“Ballerina pumps from Da Bella (£80) and Sandpiper (£90) sell well, but our most popular style is Da Bella court shoes (£100). I know my customers well and they trust my decisions, so when I invest in new brands they are pleased with my choices.”

Vicky Devlin Owner of Shaw & Hallas in Huddersfield

“We’ve found that our customers like to spend their money on shoes that will last a long time. Ecco casual pumps (£70 to £90), Gabor low-heel ankle boots (£70 to £90) and the whole Ryka collection (£30 to £50) are our top sellers. For autumn 14 we introduced Ryka low pumps (£45). Casual shoes from the brand sell well because they can be worn all year round.”

Simone Kavanagh Manager of Spice in Islington

“Chie Mihara spring 15 wedge sandals (£210) have sold quickly, along with our exclusive soft-leather brogues designed in collaboration with C Doux (£175 to £195). Audley wedges (£150) are popular due to their different shapes and young styles. Trading is good, even though we are between winter and spring. Having regular customers helps.”

Philip Simmons Owner of Peter Scott in Woodhall Spa, Lincolnshire

“Our trade is buoyant this year compared with 2014, because the weather is slightly warmer and customers are looking forward to spring. Hotter casual pumps (£59 to £69) fly off the shelves, as well as Ryka low pumps (£60) and Boulevard Shoes casual pumps (£25 to £35).”

Anne Cotton Owner of RC Cottons & Sons in Oundle, Peterborough

“We like to introduce new brands every year, such as Paul Green, which we launched for autumn 14. I start buying in February for spring and in September for autumn, because those are the times of year we like to refresh our stock for the new season. We are surprisingly
still selling boots, such as Ryka ankle boots (£70), Paul Green relaxed boots (£130) and Gabor boots (£90).”

Sinead White Manager of Donaghys Shoes in Banbridge, County Down

“We are between seasons, selling both Sale and full-price footwear. Trade is quiet this month, but the cold snap in February has helped us to keep selling boots in our Sale. Rieker pumps with cut-out detail (£57) sell well, as do Ruby Shoo vibrant courts (£45) and Gabor classic pumps (£80).”

Men’s

Stuart Hopkins Manager of ZigZag in Chichester, West Sussex

“Our bestsellers include Loake brogues (£230), Converse trainers (£45) and Hudson suede chukka boots in grey or navy (£89). We try to introduce a new brand every other season, such as Bensimon classic white tennis shoes (£25), which we added for spring 15.”

Murdoch Macdonald Manager of Young & Co in Peebles, Scottish Borders

“Anatomic & Co driving shoes (£100) and Chelsea boots (£140), as well as Superfit boots (£80), are in demand. Trading is good as we went on Sale on February 2, offering 20% off all spring 15 footwear.”

David Millar Owner of Spencer & Penn in Portchester, Hampshire

“Hotter boat shoes (£70), Padders lace-up Derby shoes (£70) and Rieker boots (£65) are popular. We don’t often introduce new brands because our customers take a while to get used to them and are satisfied with the brands we currently stock.”

Julia Tarlton Manager of Arthur Tarlton in Somercotes, Derbyshire

“Top sellers include Padders lace-up Derbys (£65) and TredFlex casual desert boots (£65). We’re thinking of injecting a new brand, although we’re still unsure who that might be. We’re on the lookout for product that’s different from the brands we stock in terms of style and price point.”

Diana Stiles Owner of Buskins in Stroud, Gloucestershire

“Panama Jack waterproof boots (£100), Gardiner Bros & Co Velcro shoes (£34) in brown and black and Rieker lace-up shoes (£49) are in demand. We went on Sale at Christmas, which will run until the end of February, with discounts of 30% to 50% off.”

James Hoad Director of Hoad’s of Sevenoaks, Kent

“We’re in between seasons and just receiving our spring 15 stock, which should help boost sales over the next couple of weeks. Merrell waterproof boots (£85 to £100), Barker Oxfords and brogues (£150 to £200) and Clarks suede desert boots (£70 to £90) are all selling well.”

Liam Whelan Director of Cripps Footwear in Dublin

“Our top three sellers are Rockport Oxfords and brogues (£89 to £111), Ecco ankle boots (£74 to £149) and Blackthorn suede chukka boots and brogues (£111 to £149). We introduce a new brand each season, such as Blackthorn’s autumn 14 wingtip brogues (£130).”

Adam Wright Manager of Herring Shoes in Kingsbridge, Devon

“Rieker lace-up Derbys (£70), Timberland walking boots (£110) and our in-house Herring brogues in chestnut (£195) are selling strongly. We’ve been on Sale since Christmas, offering discounts from 50% to 70% on all brands until the end of February, so business is looking good at the moment.”

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