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Mainstream Indicator, March 7 2015

What’s selling now in the world of mainstream fashion?

Women’s

Clare Jennings Owner of Weekend in Sherborne, Dorset

“Repeat Cashmere V-neck long-sleeve jumpers (£250), Gerard Darel plain tops (£89) and Mac skinny denim jeans (£100) are strong sellers. For spring 15 we’ve introduced a smart casual brand, InWear (all items under £100), which is popular. February trading is always a little slow as we are between seasons.”

Angela Wybrew Owner of Angela in Long Melford, Suffolk

“Marc Cain mid-length occasion dresses (£239), Luisa Cerano knitted sweaters embellished with diamanté (£229) and Joseph Ribkoff mid-length body-con lace dresses (£219) are our top sellers. We’ve added Monari for spring 15, whose beautiful oversized embellished tops (£79) are already popular. Our customers are aged over 40 and are confident spending money on quality clothing.”

Ann Roberts Owner of New Arrivals in Sutton Coldfield, West Midlands

“Our customers generally take well to new brands, like Marble’s knitted jumpers (£35 to £60) which we introduced for spring 15. Gina Bacconi sleeveless mid-length dresses (£100 to £170) and Frank Lyman relaxed casual dresses (£100 to £170) sell best.”

Mike Caddick Owner of Boutique 144 in Kingsbridge, Devon

“Introducing new brands can be a little hit and miss, especially as we cater for holidaymakers as well as local shoppers. Joseph Ribkoff’s whole collection is very popular, but everyday, casual dresses sell the
best (£150 to £250). Frank Lyman’s casual mid-length dresses (£150 to £250) sell well too, along with Betty Barclay tops (£50 to £150). Léo Guy’s casual collection (priced around £99) has been an instant success since we launched it for spring 15.”

Shirley Allum Owner of Shirley Allum Fashions in Shaftesbury, Dorset

“NYDJ classic denim skinny jeans (£119 to £139) sell strongly all year round. Brax denim trousers (£79 to £99) and Joules spotted raincoats (£129) are also popular. Nowadays customers know what they want and come into our shop on a mission to buy a certain piece of clothing.”

Dawn Fitzgerald Owner of Phoebe in Ulverston, Cumbria

“This is the first year since we’ve opened in 2008 that we’ve seen a decline in February trading. We believe this is down to the cold weather, because our customers are not in the mood to try on summer clothing. Frank Lyman floaty T-shirt dresses (£100), Michaela Louisa dresses (£140) and Kapalua chiffon tunics (£60) are our bestsellers. For spring 15 we added floaty dresses and tops (£75) from French brand S’Quise.”

Lisa Urkovskis Manager of Parker Taylor in Bridgnorth, Shropshire

“The Masai Clothing Company casual trousers (£75 to £95) and Annette Görtz tunic jumpers (£300) sell very well. Recently, we’ve launched Latte’s spring 15 collection of casual dresses (£150).”

Men’s

David Wink Owner of Crosbys of Seaford, East Sussex

“Our top three bestsellers include Gurteen casual trousers (£50 to £80), Old Guys Rule sweaters (£39.99)and Ben Green casual shirts (£35). Our trade is picking up this month as spring is approaching, and we’re anticipating better sales as our customers always like to come in to check out the latest collection.”

Robin Bodenham Manager of Bodenhams in Ludlow, Shropshire

“Barbour waxed jackets (£220), Joules sweatshirts and shirts (£50 to £60) and Hawick Knitwear crewneck pullovers (£65) are all proving popular. Our customers adapt to new brands rather quickly, which weintroduce every season to keep our inventory fresh. The latest addition is Seidensticker shirts (£50).”

Paul Hoggett Co-owner of J&B Menswear in Norwich

“Fred Perry polos (£55), Levi’s jeans (£75 to £80) and Remus Uomo casual shirts (£50) are our topperformers. Farah polos (£60) sold best last season, so we’ve brought the full collection back for spring 15.”

Jim Darlaston Partner at Philip James Menswear in Hinckley, Leicestershire

“Meyer trousers (£79), Brook Taverner dress shirts (£60) and Lyle & Scott long-sleeved knitwear (£175) are in demand. We’re in between seasons and our spring 15 stock has just arrived.”

David Bulgin Owner of Astaires in Taunton, Somerset

“Customers are responding really well to Magee tailored jackets (£199), Brook Taverner sports coats (£170) and Eterna dress shirts (£60). We introduce a new brand once every two years, our latest addition being dress shirts and tailored jackets from Maddox Street London for spring 15 (£65 to £180).”

Michael Hopkins Partner at Laurie Hopkins Menswear in Huddersfield

“Our bestsellers include Meyer casual and formal trousers (£70 to £80), Digel sports coats (£200) andSeidensticker dress shirts (£45 to £60). We’re in between seasons at the moment, so trading is slow, although we expect business to pick up when our spring 15 stock arrives early next week.”

Eoghan Barry Manager of Barry’s Menswear in Mallow, County Cork

“We tend to stick to what we know and don’t like too many accounts, so we seldom introduce new brands.That being said, we introduced XV Kings for autumn 14 (priced from £69.95 for long-sleeved sweatshirts and £99.95 for casual zipped-up jackets). Jack & Jones hoodies (£29.95) and jeans (£39.95), Selected Homme chinos (£49.95) and Remus Uomo light shorts (£39.95 to £69.95) are selling particularly well.”

David Hopper Manager of Golding of Newmarket, Suffolk

“Meyer casual trousers (£75 to £80) and Tommy Hilfiger shirts (£75) and jeans (£85) are proving popular, as well as Gant dress shirts (£90). As our Sale ended last month I assumed business would slow thismonth, but it hasn’t. While Sales draw in new customers, our regulars support us all year round.”

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