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Mainstream Indicator, October 17 2015

Find out what’s selling now in the world of mainstream fashion.




Yana Trevaso, owner of Celeste Boutique in Orpington, Kent

“We have had a very mixed week in terms of sales, as rainy weather tends to keep people away, although dresses remain our bestselling category. We have been selling smart dresses from Apanage (£150) and more formal dresses from Frank Lyman (at £170-£220).Marble knitwear (£35) has also proved popular with our customers.”



Marilyn Evans, owner of Design Wardrobe in Kings Langley, Hertfordshire

NYDJ jeans (£99-£139) have been bestsellers for a few seasons now, although Michele skinny jeans (£130-£150) are gaining in popularity, as I think our customers like the fact they resemble leggings. Olsen tops (£35-£45) and cardigans (£89-£99) have also been very successful. Over the past couple of seasons blouses from Just White by SE (£89) have been selling well. For spring 16, we intend to introduce Bianca T-shirts (£35-£45).”



John Dowrick, owner of The Dressing Room in Northampton

“Tunics have been big for us lately, especially from Adini (£40-£60) and Lily & Me (£40-£50). JayLey ponchos and capes (£35-£70) are also selling remarkably well.”

Charlotte Barlow, assistant manager of Tatters of Longton in Preston, Lancashire

“September has been a busy month for us as people seem to be stocking up for their winter wardrobes. Elisa Cavaletti is definitely our bestselling brand and we’ve only had it for two seasons. For autumn 15 we increased our stock of its coats (£299-£520) and knitwear (£180-£220). Catch Me’s real fur gilets (£86-£395) are also selling very well.”



Zaidha Roscoe, manager of Flamingo in Preston Lancashire

“We have had a very busy week, as people are getting ready for autumn. Our top-selling items are Gerry Weber trousers (£100), Betty Barclay tops (£45-£100) and Joseph Ribkoff dresses (£190-£260). Dresses from Danish brand Tia (£150) have also performed well.”

The Masai Clothing Company

The Masai Clothing Company

Tricia Stirling, owner of Vanity Fair in Bearsden, Glasgow

“Recently The Masai Clothing Company’s tunics (£75) and scarves (£27) have been bestsellers. Gerry Weber trousers (£85) and Joseph Ribkoff slim-leg trousers (£140) have also been selling well.”



Jenny Hakim, buyer at Manns of Cranleigh in Surrey

“Shopping patterns have been hard to spot, but customers are definitely switching to outerwear and knitwear in response to the breezy weather. Michele trousers (£99-£125) and Robell jeans (£50-£70) have been top sellers, as have Joules tops (£40-£60).”

Second Female

Second Female

Nancy Hamilton, buyer at Gerrards in Reigate

“It surprises me how customers are committing to winter coats so early in the year. Some of our coats, such as Samsoe & Samsoe’s electric blue style (£235), sold out in 24 hours. Second Female’s long grey boyfriend coat (£180) is very wearable and on trend. Brands such as Second Female offer the possibility to reorder in between seasons, which is great if you want to restock or order specifically for a customer. We place small re-orders every week and overall spend 40%-50% in season on top of our forward spend.”


Gerard Fitzgerald, owner of Gerard Anthony in Carrick-on-Shannon in County Roscommon, Ireland

Tommy Hilfiger jeans (£73-£103) and Casa Moda knitwear (£48-£52) are selling really well at the moment. Customers are definitely looking for more outerwear as the weather starts to get colder, in particular jackets from Bugatti (£147-£220) and 6th Sense (£59-£66).”

Remus Uomo

Remus Uomo

Peter Hickey, manager of Tony Roche Menswear in Waterford, Ireland

“We have had fairly steady trade, although the back-to-school season in September is always slow because people have spent money on kidswear. André shirts (£50-£58), knitwear (£58-£70) and jeans (£50-£58) have been selling well, as have Remus Uomo suits (£190-£220). We are also seeing demand for Bugatti knitwear (£73-£88), as well as Colours & Sons shirts (£51) and knitwear (£50-£73).”

Daniel Fearn, owner of Stewart, Christie & Co in Edinburgh

“The weather has been getting colder, which has been good for business as people are starting to look at outerwear. Our bestsellers are Schöffel fleece jackets (£150) and coats (£500), as well as Chrysalis coats (£500-£600). Gurteen trousers (£80) and jackets (£300) have also been performing strongly.”

Miles Channa, supervisor of Zakz in Brentwood, Essex

“Polo shirts from Lacoste (£70) and Lyle & Scott (£50) have been selling well, as have classic Levi’s jeans (£70-£90) and Barbour jackets (£150-£300). We’ve had mild weather here, which doesn’t really help trade, as we have already stocked ourselves with winter product.”

Tom Barry, owner of Barry’s Menswear in Mallow, County Cork, Ireland

“Top-selling brands for us are Selected Homme for shirts (£29-£37) and Remus Uomo suits (£184-£257). September and October are tricky months, as the back-to-school and university season means that our customers are spending their money elsewhere. The weather, however, doesn’t tend to influence us much. Our customers will buy if they like the product.”

Douglas and Graeme


David Wink, owner of Crosbys in Seaford, East Sussex

Old Guys Rule is one of our strongest brands, in particular its T-shirts (£20), sweatshirts (£45) and rugby tops (£35). We are also seeing demand for Douglas & Grahame coats (£245) and anoraks (£100-£175), as well as Gurteen trousers (£35-£70).”

Joseph McNab, operations manager of John Cahill Menswear in Rathfarnham, Dublin, Ireland

“The Rugby World Cup matches draw lots of attention in this part of the country – people are at the match or watching it instead of shopping. Bugatti jackets (£199) and coats (£299), as well as Baumler suits (£349-£499) are catching customers’ eye. Casa Moda wool and cashmere knitwear (£89.95) and Meyer cotton trousers (£99-£129) are also proving popular.”

John Robbins, owner of Mewes in Sunningdale, Berkshire

Ralph Lauren knitwear (£120) is a steady top seller, while Eton shirts (£125) always do well. In outerwear Bugatti coats (£350), as well as jackets from Barbour (£110 to £265) and Paul & Shark (£395) are strong performers.”

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