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Mainstream Indicator, September 14 2015

Find out what’s selling now in the world of mainstream fashion.

Womenswear

Sandwich

Sandwich

Gill Haynes, owner of Jacks for Women in Market Harborough, Leicestershire

“Our bestselling brand is Sandwich, especially its lacy knits and lightweight tops (£70 to 100). Second Female’s loose dresses (£100) are also in high demand. Marella coats (£250) usually sell out very quickly. Our newest brand for autumn 15 is Gestuz, a Danish brand that we love, especially its leather and fabric trousers (£159).”

Jenny Mapp, owner of Dressini in Market Bosworth, Warwickshire

“Basler jackets (£289) are well liked because they’re practical and good for every season. Frank Lyman’s cruise collection has proved popular, in particular its smart casual tops (£149) and trousers (£99). For our younger customers, we’ve introduced Naya for autumn 15. Our customers are excited about the brand’s printed jersey tops (£89) and dresses (£129).”

Michele

Michele

Mandy Dawson, owner of Amanda in Ashtead, Surrey

 

“I don’t worry too much about the weather in the autumn season because it tends to affect our summer sales more. During winter it always gets a bit chilly, so coats will be in demand. Our customers are currently loving Bianca knitwear and jackets (£65 to £150), as well as Eugen Klein’s tops (£60) and suit jackets (£200). Michele trousers (£95 to £140) in both denim and fabric styles are performing well.”

Jane Cox, owner of Allen’s of Olney in Buckinghamshire

“Ankle-length trousers by Danish brand LauRie (£75) have been popular, especially because they’re stretchy and fit most body shapes. Bianca’s lightweight knits (£69) are also selling well as they can be worn from season to season. In addition, Olsen jeans (£85) are in demand in shades of teal and navy blue.”

Joseph Ribkoff

Joseph Ribkoff

Karen Howe, owner of Pamela Boutique in Henley-in-Arden, Warwickshire

“Joseph Ribkoff is selling very well because it’s so trendy, especially the tops (£73 to £280). Just White Design by SE blouses (£95 to £150) and Marble knitted tops (£18 to £70) are also performing well. I’m expecting Marble’s knitted poncho (£75) and JayLey’s fake fur gilets (£75 to £130) to be in demand for autumn 15. In general, I think sales this summer have been affected by chain shops going on Sale earlier in the season, so independent boutiques had to follow their lead. Smaller shops struggle because they have to reduce their prices too soon.”

Samantha Harvie, owner of Solo in Glasgow

“Our bestselling brand at the moment is Marc Cain. The whole collection is very popular, but the tops in particular (£125) are bestsellers. Denim and floral print dresses from D Exterior (£200 to £300) sell well, as do Mac jeans (£99) in darker shades of black and grey. I’m expecting jackets to sell well for autumn 15 in sombre colours like black and navy.”

Cindy Marritt, owner of Cindy’s in Sutton Bridge, Lincolnshire

“Eugen Klein jackets (£200) are popular in both bright shades of lime green and pink, as well as muted colours like camel. Italian brand Latte’s knitted sweaters (£100) and funky tunic-shaped dresses (£100) are proving popular. Black Frank Lyman trousers (£99) are selling well because of their practicality.”

Menswear

Schoffel

Schöffel

Karen Hume, owner of A Hume in Kelso, Scottish Borders

“This summer’s poorer weather has actually been good for business as we’ve been selling more traditionally autumnal items like jumpers and outerwear. RM Williams moleskin trousers (£134 to £139.95) and boots (£264.95 to £294.95) have been selling well, as has Schöffel’s Oakham gilet (£129.95).”

Joules

Joules

Derek McCormack, manager at Majors in Shrewsbury, Shropshire

“Gant shirts (£90) are flying off the shelves. I think the nice Portuguese fabrics are proving popular with customers. Camel Active jeans (£89.95) and Ted Baker tweed jackets (£345) are selling well. For autumn 15 we’re introducing R2 Westbrook shirts (£79.95), which we saw at Moda for the first time this spring. For the autumn season we’ve also introduced Joules menswear, which we think has improved in quality and become stronger and more diverse, in particular its rugby shirts (£59.95).”

Paul Lewis, manager at Bradbeers in Romsey, Hampshire

“Floral and patterned T-shirts from Superdry (£25), as well as long-sleeved shirts (£35), are proving popular with our customers, especially due to the slimmer fit. Animal T-shirts sell well, despite having a more regular fit (£20), and we’re also seeing demand for Hackett polo shirts (£75). We dropped Ben Sherman for spring 15, because sales were going down and they’d changed the fit. We have high hopes for knitwear sales. Our most popular brands there are Barbour (£100), Gant (£120) and Hackett (£100). Their classic crewneck jumpers and lambswool jumpers are always a favourite at Christmas.”

Kevin Curry, manager at Osbornes in Lymington, Hampshire

“Short-sleeved shirts by Casa Moda are selling well (£39.95 to £49.95), as are R2 Westbrook shirts (£75 to £85), sporting classic trim detailing and paisley patterns. Meyer trousers (£85 to £95) are also proving popular. Being located in a seaside environment, we sell well through to October because the tourist season is still in force.”

Lorna Crawford, owner of Crawford’s, Belfast

“Peter England shirts (£18.99) are performing well, as are Kaymans’ Cavan jackets (£79). Bladen three-piece suits (£750) are also a popular choice. It’s not been the best summer for us, but it’s not our strongest season anyway. Autumn does much better for us, especially tweed blazers and waistcoats. Recently we opted for a slimmer cut in tailoring and it’s worked.”

Farah

Farah

Peter Doherty, owner of Leo Doherty Menswear in Ballina, County Mayo, Ireland

“We introduced Farah for autumn 15 and its vintage shirts (€70/£51.40) are doing well. Our customers are also keen on Lambretta suits (€250/£183.50) and Tommy Hilfiger jeans (€100/£73.43). We’re re-introducing Levi’s for autumn 15 after seven or eight years. It seems that they’ve grown in popularity again, which has prompted us to pick them up.”

Digel

Digel

Peter Lupino, owner of Cox of Malvern in Worcestershire

“Trousers are popular across the board, particularly from Meyer (£85 to £100) and Atelier Gardeur (£85 to £100). Digel suits (£250 to £400) are also in demand, with their slimmer cuts proving very fashionable at the moment. We’ve introduced countrywear brand Schöffel from autumn 15, after being asked for it by customers. As it’s not warm our autumn 15 stock is selling well already.”

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