The founder of young fashion trade show Margin is finalising plans to launch a consumer website that will host video tours of indie stores from around the world.
Show owner Odysseas Constantine said the website would be kept separate from Margin to ensure it was consumer-facing rather than trade-facing. A name for the site has yet to be finalised.
The site will launch in October and feature store tours of indies including Sarah Coggles of York, Ju-Ju in Brighton and Elements in Norwich.
Constantine has toured the country to make the videos and has invited any indie that is interested in being featured to contact him at firstname.lastname@example.org.
Indies must have at least one bricks-and-mortar store and sell more than one brand to be considered for filming.
If enough indies from one area apply, Constantine will visit that area to film on-site at the stores. He has just returned from Brighton and is now planning a trip to Middlesbrough for the next filming session, before heading to Rotterdam in the Netherlands in August.
Constantine is yet to decide how the site will be funded, but said indies would never be charged a fee for being featured.
The concept is being tested with a few videos on the www.margin.tv site and Constantine said the response had been positive. “I’ve had tons of emails from buyers since the videos went live. Stores from across the UK and also as far afield as Spain want to get involved.”
Constantine has already filmed 15 indies and intends to have 100 videos completed in time for the site’s launch.
Ahead of the launch, Constantine will promote the new website via social networking sites including Facebook and Twitter and will also post the videos on video-sharing websites YouTube and Vimeo to drive traffic.