London streetwear show Margin has launched an iPhone app, allowing users to search for independents retailers by location.
The Stradd app allows users to search for indies depending on their location and only features stores run by individual proprietors and does not feature high street chains or department stores.
The app provides details on the type of clothing and the brands sold in the store and how far the store is from the chosen location. It costs £1.79 and can be bought from the Apple app store.
Margin exhibition organiser Odysseas Constantine said: “Independent stores are a vital part of the retail landscape. They’re the stores that pick up on new designers first, at least two years before department stores and corporate multiples, and they bring excitement to shopping, as well as personable customer service.
“After hunting through iTunes, I couldn’t believe there wasn’t a dedicated iphone app promoting these forward-thinking boutiques in a credible or helpful way to assist shoppers in tracking down these great stores.”
Stores that would like to be featured on the app can submit their details for consideration at www.stradd.com/shopsuggest.html.