Retail guru Mary Portas has asked the public to name the best and worst retailers for customer service, and will publish the details weekly on her website.
The online initiative ties in with her four-part Channel 4 series, “Mary Portas: Secret Shopper”, which launches tonight at 9pm and will follow Portas as she goes undercover to expose poor customer service at major retailers.
Her website will allow users to vote on their best and worst stores as well as add their own customer service experiences.
In an email to fans she said: “For my new Channel 4 series Mary Portas: Secret Shopper I’m waging war on poor customer service and I need your help to secret shop the UK and report your findings. So, if you’re driven up the wall by half wit sales assistants and left unloved by faceless retailers who are all too happy to take your money but leave you short-changed with service then click here to vent your frustration.
“As well as showing up the culprits I want to highlight those retailers who are really brilliant at treating their customers properly - and each week I’ll publish the best (and the worst) shops in Britain, as voted for by you.”
The site, maryportas.com, also includes a list of products, articles, music and exhibitions recommended by Portas. An interactive map, called Shop Maps, will showcase her favourite independent retailers. Users will be able to add their own reviews to the site.
This evening’s episode will focus on value fashion retailers including Primark.