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Max Walters

Owner of footwear indie Ollie in West Haddon, Northamptonshire

Brands include Anatomic Gel, Daisy Roots, Kidderminster, Padders

How is trade at the moment?

It’s totally unpredictable. I might get a customer who will buy six pairs of shoes one day, then it goes quiet the next. When the weather’s great, I sell out on flip-flops. Trade is very patchy.

Will you introduce any new brands for spring 11?

Yes, I went to the Pure London and Moda trade shows to have a look around. I’m happy with the brands I’ve got but I’m considering buying Bedroom Athletics, which is a fun slipper brand. I’m looking for more relaxed, loungewear product in general.

Do you have a transactional website?

No, I must be the only one who still believes footwear and clothes have to be tried on. As my business is working very well, I trust in that philosophy.

What will be your biggest challenge in the coming year?

I’m sure I’m not alone in saying the VAT increase is not going to be great for us. Things have changed for the worse since the election.

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