Dutch lifestyle business McGregor is to open a string of standalone stores to use as a springboard to launch its wholesale collections in the UK.
McGregor, which is owned by McGregor Fashion Group, already operates two concessions in House of Fraser stores but wants to open a raft of UK flagship stores and aims to have 10 to 15 sites in the medium term.
It is also poised to roll out its concession business within department stores, including targeting 35 concessions within House of Fraser. It hopes to get up to 150 indie stockists in the UK.
McGregor will initially only open menswear stores in the UK, adding footwear to the offer at a later date. The business’s overseas stores also stock womenswear and kidswear.
McGregor commercial director Jan-Paul ten Hoopen said the brand’s average customer was 30 years old and had a “good income”. He said McGregor’s competitors were Polo Ralph Lauren, Gant and Tommy Hilfiger, but that its prices were about 20% lower.
He added McGregor sold “quality sportswear with a functional point of view”.
“It’s quite contemporary. We make a difference in the subtle details. We’re not in the market to pleasure fashion victims. It’s affordable luxury,” he said.
McGregor is also considering opening a store in Glasgow’s St Enoch shopping centre as well as shops in Manchester and Bath.
Ten Hoopen said the retailer would consider acquiring a small chain in the UK in order to expand.
“In three to five years, we want to build up the brand name in important cities - not just London and Paris,” he said. “There is a lot of business to be done outside these cities.”
McGregor was established in New York but was bought by McGregor Fashion Group and relocated to Holland in the 1990s. The group has sales of €200m (£176.2m).
The group also owns a 33% stake in Dutch menswear retailer Suit Supply, which has two shops in the UK and is looking for a third in the City of London.
Property agent Cushman & Wakefield is acting for McGregor.