Essex womenswear indie Minnies Boutique of The Only Way is Essex fame is set to launch its website today.
The store, which is owned by The Only Way is Essex stars Sam and Billie Faiers, has previously had only a holding page up at the web address, http://minnies-boutique.co.uk. The transactional site is set to go live at lunchtime today.
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Customers who have registered on the home page will have an hour of ‘exclusive’ shopping time before the website launches to the general public at 1pm.
Minnies Boutique, which stocks brands including Lipsy, Truffle Shuffle and D Brand Denim, opened in April 2011 and the shop has become one of the best known womenswear boutiques in Essex due to the success of the ITV series.