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Mon Amie in Prestwich, Manchester

Chosen by John Scott, UK agent for Religion kidswear.

Mon Amie sells a good mix of brands across a range of price points, so it has a broad target market.

Owner Joel Lever is extremely hard working. He’s in the shop every day if he’s not out buying. He has a sixth sense about womenswear and kidswear, and in many ways he has the ability to drive the market.

While others are buying styles that can be found in department stores, he tries to differentiate the store. He does a lot of product placement on TV shows such as Coronation Street. Stars from Strictly Come Dancing have also visited him to ask his advice on clothes.

At 6,000 sq ft the store is fairly large, but with eight or nine employees working at any one time the customer service is superb. Staff build up strong relationships with regular customers, many of whom come in knowing exactly which staff member they want help from. Often the employees will call their customers to let them know when a product they’ll like comes in.

Address 482 Bury Old Road, Prestwich, Manchester

Telephone 0161 773 1130

Owner Joel Lever

Brands include Desigual, Diesel, Energie, No Added Sugar, Religion

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