Swedish women’s young fashion retailer Monki is on the hunt for a London flagship following its UK debut last week as a concession at Selfridges in London.
Monki chief executive and founder Lars Karlsson said it was eyeing a store in east London but could see shops opening across the capital.
“The priority is to find our own store in London,” he said. “London is a fashion city, we’ll fit in well here. We could have at least 10 stores.”
Karlsson said Monki was using H&M’s operational firepower to help secure stores in the UK.
He believes the retailer, which targets 14 to 20-year-olds and focuses on quirky, cartoon graphics, has little competition and that it has scope to expand beyond London.
Karlsson said: “There’s no reason why we shouldn’t have a store in every major UK city.”
H&M acquired 60% of Monki’s owner Fabric Scandinavien, which also operates casualwear retailer Weekday and denim brand Cheap Monday, in 2008 before snapping up the remaining 40% last year.
Monki has 52 stores throughout Scandinavia, the Netherlands, Germany and Hong Kong, where it opened its first store last year. Weekday is also sold across Scandinavia and Germany.