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Nad Ahmed

Drapers probe leading Independents to get their View from the Shop Floor

Nad Ahmed Founder and owner of premium indie Serene Order in Solihull

Brands include Denham, Luke, Maison Scotch, McQ, Religion, SuperTrash

How is trade?

It’s been slower than usual, especially with our mid-range clothing, but the higher-end directional styles are doing really well. 

What products are selling well?

Polo shirts and chinos are proving to be a real hit for menswear. And subdued, calm colours are popular for women’s maxi dresses.

Out of the womenswear brands you stock, which is your current favourite?

Maison Scotch because it’s exactly what our consumers want. The collection provides on-trend urbanwear that is perfect for hitting bars and shops.

And your favourite menswear brand?

Sons of Heroes. It’s refreshing to see something new that puts a spin on current trends.

Will you be introducing any new brands for spring 12?

We’re bringing more exciting brands in to freshen things up. Patrizia Pepe in particular has beautifully designed womenswear. Creep offers trainers with a trendy twist using high-quality leather.

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