Scottish lifestyle indie Number Eight is increasing the number of premium womenswear brands it stocks and undergoing a major refurbishment in a bid to reposition as a more upmarket destination.
The Stirling store, which stocks brands including Lyle & Scott, Farah Vintage, Barbour and Hunter, and also sells menswear, has begun selling more premium womenswear brands over the past 12 months, which have been performing well.
From autumn 12 it will introduce womenswear from Ted Baker and Diesel.
Owner Keith Ewing said: “We’re hoping to turn more money per square foot. It’s hard out there and there are less people kicking about the high street but we are proactive with the way we are marketing ourselves.”
The £8,000 revamp has already seen Number Eight’s shopfront transformed into a black and white fascia with framed signage. The footwear and accessories section will be turned into a dedicated womenswear department from next week, with Number Eight cutting back on its footwear offer.
The walls will be covered in metallic faux-snakeskin wallpaper with gold and black fittings, and fixtures. It will also include gilt gold mirrors and a TV on which Sex and the City will be shown.