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Oki-ni returning to high street in Esher

Premium menswear etailer Oki-ni is returning to bricks and mortar with  the opening of a store in Esher, Surrey, on September 12.

The 1,600 sq ft site on the High Street is a six-figure self-funded investment. When the etailer launched in 2001 it had a store on Savile Row in London, which closed about five years ago.

Oki-ni, which is owned by brand agency Fourmarketing, stocks niche labels including Sweden’s Odeur and French trainer brand Veja as well as brands such as Acne and Alexander McQueen. Alongside these, the Esher store will stock more commercial brands including Hugo Boss and Ralph Lauren.

Ben Banks, director of Fourmarketing and partner in Oki-ni, said it was important for the store to sell brands that local shoppers were familiar with.

Last week Drapersa revealed  Oki-ni was in talks with JD Sports Fashion, with the sportswear giant poised to rebrand its Cecil Gee chain as Oki-ni.

Readers' comments (1)

  • I never thought I'd hear oki-ni, JD & Cecil Gee mentioned in the same breath. Also, where do commercial brands like Boss & Ralph sit with the oki-ni brand mix. I guess it's time for Four Marketing to cash in on the oki-ni brand whilst providing some more high street competition to the very stores they supply.

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