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Phil Goodfellow

Phil Goodfellow co-owner of menswear indie Northern Threads in South Shields, Tyne & Wear.

Brands include Edwin, G-Star, Hugo Boss, Lyle & Scott, Pointer

How is trade at the moment?

The first two weeks of October were quite slow. But when people get paid at the end of the month and the clocks go back, shoppers will start to notice a change in season and will look at their wardrobes again, then trade will pick up.

Which brand provides the best point-of-sale material?

We’ve just started stocking Barbour and they’ve given us some great material for window displays and a free coat to give away as a prize.

We’re awaiting our first delivery of Pretty Green and that should come with some good display material.

Which brands do you think will perform best over Christmas?

The heritage and vintage brands will do well, such as Lyle & Scott and Fred Perry. People buy them as gifts and also to wear over the party season.

How do you compete with the high street?

Consumers get a better service here. Men tend to buy into a brand rather than a look so they are very loyal to the sort of brands we stock.

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