co-owner of premium menswear indie Northern Threads in South Shields, Tyne & Wear
Brands include Armani Jeans, Boss Green, Edwin, Lyle & Scott, Pretty Green
How is trade at the moment?
It’s been tough, particularly since Easter. I think the weather, economic climate and election have all impacted trade.
What brands are customers opting for at the moment?
Luke, Boss Green and Lyle & Scott are still top sellers, but Pretty Green is the best performer at the moment. Shirts with short collars and polos are selling really well, as are chinos.
How do you feel about the autumn 10 selling season?
Autumn 10 looks stronger, whereas this season the brands played it a bit too safe. The consumer is now looking for something a bit different to move on from previous seasons.
Are you implementing any changes in the business in the near future?
In August, we’re opening a second store called Edit on South Shields’ Fowler Street, which will be aimed at the 30-plus market. Northern Threads will be introducing three or four new brands for autumn, including Boss Orange, Penfield and YMC.
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