Menswear mini-chain Pockets has launched a competition to unearth the designers of the future.
The indie, which has five stores in the Midlands, will showcase the winner’s designs on a dedicated page on its website.
Budding designers have until January 31, 2012, to submit entries to the competition, called Project Pocket. All entries will be posted on the www.pockets.co.uk site for a public vote. The winner will then be selected out of the top five by Pockets’ buyers Paul Platt and Mark Taylor. It will then be sold on the website, but only if the designer has their own stock to sell.
Website manager Matt Thompson said: “We launched this competition to harness the creative talents of upcoming designers and give them a channel to show their designs to fashion-conscious consumers.”
If the first competition is a success, it will be opened up to designers from across the world next season.
Pockets, which has stores in Shrewsbury, Hanley, Worcester, Nantwich and Newcastle-under-Lyme, opened its first store 15 years ago and stocks brands including Paul Smith, Moncler, Canali and Ralph Lauren.
Project Pocket is being promoted at universities including the London College of Fashion, and via the Pockets website. Designers interested in entering should call 01743 469737 or visit www.pockets.co.uk/competition.