Mary Portas has unveiled a second Living & Giving store in partnership with charity Save The Children.
The store on London’s Westbourne Grove is the second Living & Giving store that Portas and the charity have opened following the launch of the Living & Giving pop-up shop in Westfield London last year.
The charity is appealing to the fashion industry to donate press samples and end of season stock for the store launch next month.
Chris Coe, Save the Children’s retail director said: “We are very excited and proud to bring ‘Mary’s Living & Giving shop for Save the Children’ to one of the most dynamic shopping areas in London.
“We are encouraging the community to get involved, to volunteer in the shop and local business to donate. We have had a great response from local retailers, they are already making generous donations and we want shoppers to remember to look through their wardrobe and bring along their donations.”