Premium footwear and accessories indie Poshu has opened a store on central Manchester’s Police Street following 20% year-on-year revenue growth at its Lancashire store in the village of Whalley.
Owner Emma Stanworth attributed the growth to a strong performance in the premium footwear and accessories market, which she said had outperformed premium womenswear.
Stanworth said: “The brands we deal with have all seen the footwear and accessories side of their businesses grow over the past year and customers tell me they are spending less on clothing but are still buying statement bags or shoes, which they see as an investment.”
The second Poshu store is slightly smaller, at 800 sq ft, than the 1,000 sq ft Whalley shop, but stocks the same brand mix, including labels such as Paul Smith, Sonia Rykiel and Escada.
Stanworth said: “Most of our brands are exclusive to us in the region for footwear and accessories, which has definitely helped sales.”
She added: “Police Street is central but it is a quiet side street so it allows the exclusivity we need for our premium ranges.”
Stanworth now hopes to increase business from the transactional website she has run since December 2006. It accounts for 25% of business but Stanworth is looking to up that to 40% within two years via a programme of enhanced interactive and video content and collaboration with other websites.