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Premium Indicator, June 6 2015

We ask independents across the UK and Ireland what is selling in the premium menswear and womenswear markets.


Angela Wybrew, owner of Angela in Long Melford, Suffolk

“Our top sellers are dresses with sleeves from Luisa Cerano, Joseph Ribkoff and Marc Cain. Dresses start at £199 across the three brands. At this time of year we are finding that occasionwear and cruisewear does very well. Our average customer is aged over 45, so sleeves are always a must.”

Sophie Daoud, assistant buyer at The Cross in Holland Park, west London

“Our market is performing particularly well as we are on the lower end of premium, so we are more affordable. Brands and products that are doing well for us at the moment are Dosa cami tops (from £100), T-shirts from Velvet by Graham & Spencer (£70) and jumpers and cardigans from English Weather, which start at £300.”

Helene Rapaport, head buyer and owner of Bernard Boutique in Esher, Surrey

“Since the election, we have found that the market is doing much better. For us, all different types of dresses from brands such as Peter Pilotto (£650) and Mary Kantrantzou (£650) are doing amazingly at the moment. For T-shirts, we have found that Helmut Lang (£195) is the most popular.”

Becky Kingsley, owner of Ginger in Norwich

“People have been more comfortable with spending more now that the election is over. What has been selling most are formal dresses from Marella (£270), dresses and knitwear from D Exterior, which start at £300 and Armani Jeans outerwear (£250) and denim (£130).”

Jane Gill, manager of Lynx Womenswear in Harrogate, North Yorkshire

“This season has been particularly good for us as the weather has been improving. We have been selling a lot of wearable occasionwear, such as dresses from brands including DKNY (£430) and Paul Smith (£400). Jeans (£110) and jerseys (£160) from Maison Scotch have also been going fast, as these are items that can be worn time and time again.”

Felicity Winterflood, manager of Strawberry in Chichester, West Sussex

“It’s up and down and very erratic at the moment. When the sun is out it gets better, and then dresses and trousers for weddings and races go fast. In particular, our customers are snapping up dresses from brands such as Odd Molly (starting at £100), Baum Und Pferdgarten (from £100) and Second Female (starting at £100).”

Melanie Duddy, owner of Curve in Wendover, Aylesbury

“In general, denim and white jeans are doing very well. Our most coveted brands are 360Sweater, Velvet by Graham & Spencer and Hale Bob. 360 sweaters are around £200, T-shirts from Velvet are around £70 and Hale Bob dresses start at about £250.”


Stuart Margetts, owner of Capital Collection in Grimsby, Lincolnshire

“We are really busy at the moment. Shirts from Versace (£150) and Vivienne Westwood (£150) are doing well, and jeans from Replay (£100) are going fast. The weather has been picking up slowly but surely, so clothes for warmer weather are starting to sell.”

Sean Machin, store manager of Christopher Scotney in Leicester

“Our most popular brands include Stone Island; shirts in particular (£195) are selling well. Suits from Armani Collezioni (£849) just can’t stay on the shelves and polo shirts from CP Company (£95) are really popular. Generally, the market is quite good. It is much better than last year.”

Craig Spelzini, manager of D Copperfield in St Albans, Hertfordshire

“Our customers are getting excited for summer so sweaters, jeans and swim shorts are selling well. Stone Island sweaters (£140), Edwin jeans (£125 to £140) and swim shorts by Orlebar Brown (£125 to £225) are going fast. The market is really picking up.”

Matt Horstead, owner of Dartagnan in Chichester, West Sussex

“May started off slow this season due to the weather. Customers can’t seem to get enough of our Hugo Boss chinos (£99 to £125). Jeans from Paul Smith (£99 to £125) have been flying off the shelves too. The clincher this month has been DSquared jeans (£275 to £315), which have made May turn out to be quite record-breaking for us.”

Gavin Daverns, manager of Daverns of Cashel, County Tipperary

“May has been a good month, so we are hoping things stay that way. Tommy Hilfiger shirts (€99/£71) have been selling quickly, alongside knitwear from Lacoste (€95/£68) and Paul & Shark (€175 to €185/£125 to £132).

Tom Pressman, manager of Zebra Menswear in Chesterfield, Derbyshire

“Footfall in-store is high at the moment. Stone Island sweatshirts (£135) and lightweight jackets (£325) are selling fast, along with Belstaff bomber jackets (£399). Pal Zileri suits (starting at £1,000) have been quite popular too as tailoring is doing well this season.”

Craig McLaughlin, manager of Attic in Aberdeen

“Our top selling brands are Carhartt, Diesel and Nike. Carhatt summer jackets (£130) are quite popular, as are Diesel jeans (£130).”

Dominic Riley, manager of Riley’s in Beverley, Yorkshire

“Smart outerwear has been doing well this season. Brands such as Vivienne Westwood (£600), Versace (£650), and Hackett (£500) are popular for their blazers. We have been up on sales every week [year-on-year] for the last 37 weeks, so things are good. We give good service and in return we have a lot of repeat customers.”

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