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Premium Indicator, March 21 2015

What’s selling now in the world of premium fashion?

Women’s

Renate Beaumont Owner of Vanilla in Oxford

“Dresses from Velvet (£150 to £400) and 0039 Italy (£120 to £150) are in demand, as are Star Mela kaftans and tops (around £100). I’m the only local retailer offering luxury brands.”

Deborah Garnett Owner of The Clothes Room in Harrogate

“Because of the cold weather, knitwear collections from Lamberto Losani (£300 to £400) and Zoë Jordan (£300) are popular. Recently, Joseph trousers (£180 to £200) have sold really well. Customers under 40 don’t seem as designer-minded, whereas ladies aged 40 to 80 are really into designer fashion.”

Amanda McGregor Manager of Young Ideas in Ashbourne, Derbyshire

“Weekend by MaxMara tops (£150 to £200) and jackets (£350) are selling strongly, as well as Paul Smith shirts (£125) and dresses (£295), and 360Sweater cashmere sweaters (£200 to £250). A recent fire at a local theatre affected parking near our Derby store, so customers have decided to travel the 13 miles to us in Ashbourne instead.”

Andrew Maloney Owner of Eton in Sheffield

“Burberry outerwear (£1,000), Alexander McQueen dresses (£700) and Paul Smith print shirts (£150 to £175) and dresses (£350 to £450)
are our bestsellers. For autumn 15 I’m planning to buy Moschino, as I think designers from the late 1980s are making a revival so I thought the brand would encapsulate that style.”

Jane Stanley Owner of Private Collection in Barnstaple, Devon

“Dresses (£199 to £299) from Marella, detailed tops (£129 to £199) by Pinko and shirt dresses (£289) from Max & Moi are our strongest sellers. Our business survives due to our loyal customer base, those willing to make a visit to our store on the Devon coast, which can be quite a distance to travel for some.”

Tiffany Ross Buyer at Cavells in Oakham, Rutland

“Weekend by MaxMara jackets and coats (£395), chunky knitwear (£139 to £155) and the floral Ocroma dress (£139) are selling really well. We are also seeing demand for D’Exterior dresses (£275) and co-ordinating jackets (£329), as well as Marc Cain dresses (£239 to £279), jackets (£219 to £479) and trousers (£145 to £175).”

Alison Lepine Manager of Aristocrat in Bishop’s Stortford, Hertfordshire

“Michael Kors holiday dresses (£170 to £179) and J Brand jeans (£160 to £189) are selling well. The Sportmax Snail dress (£425) has also been hugely popular. Eighteen months ago we launched Diane von Furstenberg (£300 to £800) and Michael Kors (£155 to £209) to replace Paul Smith, which was too high a price point, and Vivienne Westwood, whose statement pieces don’t appeal to everyone.”

Pascale Hilton Buyer at Anna in Primrose Hill, north London

“360Sweater cashmere jumpers (£189 to £300), Diane von Furstenberg dresses (£289 to £450) and Rag & Bone’s velvet March blazer (£469) have all sold well. American labels are really popular in store at the moment. DVF has just been in the press celebrating 40 years of her wrap dress, which is one of the reasons US brands are in focus.”

Men’s

Adam Smith Manager of Badger Clothing in Brighton

“Outerwear is selling strongly, especially Baracuta’s G9 Harrington jacket in
navy, black and natural (£279). Other bestsellers are Barbour’s Steve McQueen crew-neck cable-knit jumper (£100) and Notch London shirts (£125). We’ve stopped trading online as the sales didn’t meet our expectations. Now we have a non-transactional website which features new items each week.”

Andrew Watson Owner of Andrew Watson Menswear in Belfast

“Eton contemporary fit shirts in white and pastels are our bestsellers (£110 to £149). Eduard Dressler suits (£600 to £850), in particular the Edson-Jeff fit, sell well. We introduced Jaggy Jeans (£149) and Hartford (£100 to £129) for spring 15, whereas last season we dropped shirt brand Eterna after three years as the price point was too low.”

Darren pang Manager of Hemingway in Guildford

“Stone Island sweatshirts (£145) and jackets (£275 to £450) are our most popular garments, while Armani Jeans (£105 to £165) is our bestselling denim brand. We’re trading on average 10% up on last year, which we think is because we’ve invested more money into buying from popular brands like Stone Island.”

Russell Jones Co-director of Robinsons of Bawtry in Doncaster

“Our customers are loving Boss Black navy suits (£500 to £900) and made-to-measure Armani Collezioni (£850 to £1,200) suits, as well as Jacob Cohen denim (£295 to £650). We introduced Moschino jeans (£375), shirts (£200) and T-shirts (£180) for spring 15, but we won’t be carrying it for another season. Our customers are looking for something a bit different, but feel apprehensive buying Moschino as it’s such an investment.”

Paul Harris Manager of Philip Browne Menswear in Norwich

“Moncler polos (£120) and lightweight jackets (£410) are selling well. The spring 15 Canada Goose collection is also popular, especially the Bracebridge jacket in black and navy (£340). Y-3 footwear is popular with our customers, especially the Sprint trainers (£200 to £225). For spring 15 we have introduced light windbreakers (£345) and contrast-zip hoodies (£350) from Paul & Shark.”

Giulio Cinque Owner of Giulio Menswear in Cambridge

“Dolce & Gabbana shirts (£150) are in demand, as well as MCM backpacks, particularly the Munich Lion (£895) style. Online sales are up 8% year on year and the website also encourages customers to come into the store and ask for clothing they’ve seen online.”

Jack Lawrence Sales manager at Encore in Crosby, Liverpool

“Paul Smith drainpipe jeans (£195) and Pretty Green cotton trench coats (£145) are selling well. We used to stock a few G-Star styles, but felt the brand had saturated the market and decided to stop carrying the collection over a year ago, introducing Edwin (£100 to £140) instead.”

Nigel Clare Owner of Nigel Clare in Chorley, Lancashire

“Boss Black summer blazers (£450) and Pal Zileri three-piece suits (£1,400) are bestsellers. For spring 15 we also introduced Jacob Cohen jeans (£350). We’ve seen online sales increase over the past 18 months, but even so, most sales are still made in store.”

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