Chosen by Chris Foster-Orr, managing director of FOS Fashion Marketing
Questa has quite a low-key exterior but inside it is light and airy with an impressive layout.
Its owners pay a lot of attention to the merchandising and the store always has very clear stories. They know their customer base really well and make it obvious why they have chosen to buy certain pieces and how they can work together.
They have a real eye for buying and source a good mix of niche premium labels, complemented with some strong commercial names. They are very astute in how they select pieces from each collection to suit their market.
The store has a great position in an affluent area. It’s just down the road from Chelsea Football Club’s training ground and a lot of the players live nearby, so the store attracts footballers’ wives.
The owners are also really proactive and don’t wait for customers to come to them. They hold a lot of in-store events and Questa was one of the first indies I know to introduce loyalty cards.
Address 49 High Street, Cobham, Surrey
Telephone 01932 866636
Owner Jonathan Wells and Amanda Cook
Brands include Joseph, Marc Cain, Ralph Lauren Blue, Repeat, Save the Queen!