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Recycled cardboard steals the show in Circus shopfit

A womenswear and menswear indie with an interior made entirely of recycled cardboard has opened in the Brixton Village indoor market in south London.

All the fittings for Circus were designed by consultancy Studio db and are made of cardboard, including cardboard-covered walls and folded card shelves.

The 172 sq ft store was unveiled last month by former advertising executive Binki Taylor and designer Tabitha Rout, who will promote recycling via the use of cardboard and by selling vintage pieces from labels such as Nicole Farhi and Voyage.

The owners are also in talks with local designers to create exclusive collections and one-off pieces for the store. The first such collaboration is a ‘cardboard’ skirt by designer Melanie Bowles, which is made from organic cotton and printed with a design that looks like the folded cardboard used in the store’s interior.

Taylor said: “We want to collaborate with more designers; we’re talking to ethical brand 21 Things I Love to design a classic jersey line.

“We’ve also got a collaboration coming up with jewellery designers Charlie & Bird to create a range of earrings and necklaces.”

Circus also stocks accessories and furniture.

“We’re trying to encourage people to think differently about how they shop, and offer an alternative range of products,” added Taylor.

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