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Refit spurs sales at Coes’ Ipswich store

Indie department store group Coes has recorded a double-digit sales rise at its Ipswich store since completing a major refurbishment in July.

The renovation of the Norwich Road store, which has womenswear, menswear, footwear, sportswear and formalwear departments, included an extension that increased the floor space from 35,000 sq ft to 36,000 sq ft.

Managing director William Coe said the six-month refurbishment has given the store a larger presence on the high street. The store frontage has been made bigger and upgraded with polished stone cladding to give it a modern look.

The majority of the interior has been decked out in stone and wood in grey tones with new lighting, flooring and fittings.

Since the completion of the revamp in July, Coe said sales have increased year on year. “We had a very good August, a very good September and a very good October to date. People are really intrigued by what we’ve done. All the feedback has been extremely positive,” he said.

Coe added that the store has seen a “double-digit” growth in turnover since July and he is cautiously optimistic that this will continue through the Christmas period.

As part of the refurbishment, foundations were also dug and steelwork inserted so another floor can be added in the next couple of years, depending on trading performance.

Coes has eight stores across East Anglia, five of which operate under the Coes name.

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